ART DIRECTION | BRAND STRATEGY | GRAPHIC DESIGN

Cafe Canine is another mock project. This luxury yet intriguing canine restaurant where owners can take their dogs for a sit-down treat. Their furry friends will taste exotic foods they never had before, like delicious reptiles. The branding for this project was meant to target affluent dog owners looking to shatter societal norms.

THE ASK

DELIVERABLES: Visual identity, Branding, Packaging, App Design.

SOFTWARE: Illustrator, InDesign, Photoshop

I was part of a group of 3 people working on a self-proposed project focused on typography. We’ll begin with a brainstorming session to kickstart our collective creative thinking process. Our one-page proposal is available in Canvas under the discussion area, where the instructor and classmates can provide feedback in class and online. We’ll participate in regular feedback sessions and a mid-review with the whole class, and we will wrap up the project with a final presentation at the end of the semester.

INSPIRATION

SKETCHES

LOGO

ICONS

TYPEFACE

HEADING

BODY

COLOR PALLETE

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